Example revenue model
£702,600
Gross revenue. One strategist. Year one.
Based on MSQ's pricing framework. Your numbers will vary — this illustrates the model, not a guarantee.
Every MSQ engagement starts with a Strategic marketing assessment (SMA) — a paid, structured diagnostic that gives clients real value upfront and naturally leads to the longer relationship that follows.
Strategic marketing assessment (SMA)
8 assessments × £5,950 — the paid diagnostic that opens every relationship
£47,600
Retained clients
80% convert to retainer — 6 clients × £60,000/yr
£360,000
Downstream projects
Brand strategy, insights, digital, CRM — per retained client
£295,000+
Case study
What this looks like in practice
A professional services firm in London
An MSQ strategist was referred to a professional services firm in London, part of a wider group of businesses. She ran the MSQ assessment with the C-suite — CEO, CTO, and head of marketing.
The results revealed a clear positioning weakness. The firm was strong on client service and internal communication but weak on external market presentation. The assessment also surfaced a timely tactical opportunity that the leadership team hadn't recognised.
The strategist developed a strategy to raise market awareness and improve positioning, then handed a structured brief — with defined strategy, agreed budget, and C-suite alignment — to advertising agencies for execution.
Three separate London agencies said the same thing: "Nobody does this. Nobody comes to us with a defined strategy, agreed budget, and C-suite alignment."
Strategic work
£5,950 for 17 hours
Strategic retainer
£60,000
Projected 12-month downstream
£295,000+
Use the calculator to model your own scenario based on your team size, pricing, and conversion assumptions.
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