MSQ helps independent agencies across the globe build marketing strategy capabilities clients pay for.

The problem we solve

You're losing pitches to networks that lead with strategy. Or you're winning on price and execution, then struggling to be seen as strategic partners.

Your clients say they want strategy. But they don't know what that means. And often, neither do you.

You've got brilliant tactical expertise—SEO, content, campaigns, social, brand. But the strategy you say you deliver across these are tactical plans. They're not the foundational marketing strategy that supports and makes business sense of them all.

What you don't have is a repeatable, proven process for delivering marketing strategy as a billable service.

With MSQ, you do.

What we've built

Over 15 years, we've developed frameworks, processes, and tools that turn marketing strategy from vague aspiration into something you can sell, scope, and deliver profitably.

We give you:

  • Proven methodology that works across sectors and specialisms

  • Tools and templates your team can use immediately

  • Coaching to build confidence in your strategic voice

  • Pricing models that make strategy profitable

  • A peer community solving the same challenges

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Why it matters

Marketing strategy is the missing link for agencies.

It elevates you from supplier to partner. From order-taker to business advisor.

And it's entirely learnable.

Your clients need marketing strategy – they're clutching at straws without it.

  • "The company without a strategy is willing to try anything."

    — Michael E. Porter

  • "If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful."

    — Michael E. Porter