MSQ enables agencies to drive strategy revenue from clients successfully.
Marketing Strategy Tools for Independent Agencies
MSQ enables agencies to drive strategy revenue from clients successfully.
We're not fixing your agency. We're not consultants or fractionals. We're not another SaaS platform.
We're adding marketing strategy as a client service via tried and tested IP most agencies don't have.
Most agencies can't sell or deliver marketing strategy profitably—we make it a revenue stream.
What makes us different
We're not another consultancy, course, or SaaS platform. We give you the capability to deliver marketing strategy yourself—you own the client relationship, you own the revenue. A different model entirely.
Not consultants doing the work for you.
We give you the tools. You deliver to your clients. You own the relationship and the revenue.
Not fixing your agency.
We're not here to tell you what's broken. We're here to add strategic capability you can monetise immediately.
Not untested theory.
This is 15 years of delivering marketing strategy to real clients, distilled into a system you can use.
Not a course you complete and forget.
This is ongoing access to frameworks, tools, training, and peer support as you build your practice.
What you get
Everything you need to sell, deliver, and grow marketing strategy as a service. Process, platform, product, community, coaching, and benchmarking—all designed to build capability that pays.
Process
Step-by-step methodology for selling and delivering marketing strategy. No guesswork. Proven frameworks for every stage of a strategy engagement.
Platform
Tools, templates, training in one place. Everything your team needs to deliver marketing strategy without hunting through files or reinventing every time.
Product
Defined marketing strategy offering you can scope, price, and sell. Clear deliverables. Clear timelines. Clear value.
Peer Community
ther agencies solving the same challenges. Monthly sessions to share what's working, troubleshoot what isn't.
Coaching
Monthly sessions to review your projects, refine your approach, build confidence in your strategic voice.
Benchmarking
MSQ Index to track your capability development. See where you're strong, where you're improving, where you need focus.
This is your competitive edge
Marketing strategy elevates you from supplier to partner. From order-taker to business advisor.
It's what gets you in the room earlier. What gets you talking to more senior people in your client's business. What makes you harder to replace.
And it's entirely learnable.
How it works
Build strategy capability that pays.
Four steps to becoming a strategy-led agency.
Assess your client's marketing capability
The MSQ Index assessment
20-minute assessment tool you use with your clients to evaluate their marketing capability across nine dimensions:
Position
Capability
Channel
Buyer's Journey
Communication
Starting Conversations
Products/Services
Client Management
Client Service
Your clients get scored results, clear gaps, benchmarking against other businesses, and a development roadmap.
You get the perfect entry point for strategy conversations.
No point building strategy blindly. Start by understanding where your client sits today.
Build your foundations
Framework & methodology
Learn the tools we've used delivering strategy to real clients for 15 years:
How to structure a marketing strategy engagement
How to extract insight from research and data
How to build recommendations that connect to business goals
How to present strategy clients buy into
Not academic theory. Practical tools your team uses immediately.
This is where your team builds confidence. Where strategy stops feeling like guesswork and starts feeling like expertise.
Make it sellable
Pricing, scoping & proposals
Having the capability is one thing. Selling it is another.
We give you pricing models, scoping templates, proposal structures that position strategy as paid-for service—not free consulting:
How to scope and price strategy engagements
How to sell strategy to prospects and existing clients
How to use strategy to win new business
How to position yourself as strategy-led
This is where strategy becomes billable revenue, not something you give away as valueless.
Deliver & embed
Repeatable process across your business
Once you've built capability and sold your first strategy projects, we help you embed this across your agency.
Strategy becomes:
Your lead offer in new business
Re-engagement tool for lapsed clients
Upsell for existing relationships
Competitive differentiator in a crowded market
We support you through implementation, troubleshoot challenges, help you refine as you scale.
THE MSQ INDEX
Assess your client's marketing capability
Most businesses can't articulate their marketing capability. They don't know where they're strong or where they need to focus.
The MSQ Index gives you a diagnostic tool to assess their marketing maturity—and the perfect entry point for strategy conversations.
Nine dimensions of marketing capability
1. Position
Do they have a clear market position that everyone in the business understands? Can they articulate where they compete and why they win? Or is their positioning just marketing waffle that means different things to different people?
2. Capability
Can they prove their marketing delivers measurable results? Do they have the right team, the right budget, and the right reporting structure? Or are they winging it with whatever resources they can scrape together?
3. Channel
Do they know which channels work for their business? Do they measure them properly and manage them actively? Or are they spreading budget across channels because "we should be on social" without knowing if it does anything?
4. Buyer's Journey
Do they understand how their buyers buy? Can they map the touchpoints and behaviours from awareness to purchase? Or are they guessing based on how they think customers should buy?
5. Communication
Is their messaging consistent across every touchpoint? Do customers understand what they're saying? Or does their brand sound like three different businesses depending on who's talking?
6. Starting Conversations
Do they have a sales strategy that gets executed? Can their sales team articulate it and follow it? Or is "sales strategy" just hoping the phone rings?
7. Product/Services
Does everyone in their business understand what they sell and why it matters? Do their offerings align with their market position? Or are they bolting on services because a client asked once?
8. Client Management
Do they have a proper CRM system that gets used? Do they know which clients are worth pursuing and which aren't? Or are they chasing anyone with a budget?
9. Client Service
Is someone responsible for how clients get serviced? Do they have structured delivery and regular feedback loops? Or is client service just "try not to annoy them"?
The process
Your client completes a 20-minute assessment. Questions about their current capability, processes, business engagement.
They get:
Scored assessment across all nine dimensions
Clear view of strengths and gaps
Development roadmap for priority areas
You get:
A diagnostic framework that positions you as strategic advisor
Clear evidence of where marketing strategy is needed
A natural entry point for paid strategy work
Then you debrief with your client. Walk through results. Position the marketing strategy engagement that addresses their gaps.
The pricing
Investment that grows with you
We're not asking you to bet the house. Our pricing is designed to support you as you build strategic capability and generate strategy revenue.
Different agencies have different ambitions, different team sizes, different starting points. Let's discuss what makes sense for yours.
What's Included
MSQ Index assessment tool for your clients
Full access to strategy frameworks and methodology
Pricing and scoping templates
Client-facing strategy tools and templates
Monthly coaching and peer sessions
Strategy project review and support
Access to MSQ community and network